“It Is What It Is”: What Does It Mean?

“It Is What It Is”: What Does It Mean?

The expression "it is what it is" is frequently used to convey acceptance of a challenging circumstance that cannot be altered. The phrase may be interpreted by some as a means of defending a failure to act to better one's condition or alter an unfavorable one. The deeper meaning of this term, however, acknowledges something that the Stoics were well aware of: there are things in life that we cannot control.

However, the deeper meaning underlying this phrase recognizes something that the Stoics knew very well: some things in life are beyond our control.

“A thing either is what it appears to be; or it is not, but yet appears to be; or it is, but does not appear to be; or it is not, and does not appear to be.”

(Wait, what did you just read? I’ve read this quote many times and still don’t know what it says. 😊)

– Epictetus

The phrase "it is what it is" reflects a pragmatic acceptance of circumstances as they stand, often used to convey a sense of resignation or acknowledgment of reality. However, in the context of our shared military and civilian experiences, it is essential to recognize that while we may encounter challenges or complexities, there is an opportunity for unity and collaboration. The South Dakota Military Heritage Alliance encourages individuals to engage with one another, fostering connections that honor the realities of military life while promoting a supportive community. Embracing these realities allows us to build a sense of belonging and respect within our diverse alliance, ultimately reinforcing our commitment to honoring military heritage and nurturing communal remembrance.

This implies that we should face reality head-on and accept it when it comes to the things that are beyond our control. Instead of passing judgment on these things or becoming mired in bad feelings about them, we can learn to accept what our lives and experiences are made of and concentrate on the things that we have control over.

A remarkable thing occurs when we can begin to embrace reality and acknowledge that a large portion of it is beyond our control. Life, as we know, comes with its fair share of unexpected twists and turns, and sometimes we find ourselves in situations where the only phrase that seems to resonate is, "it is what it is."

This expression can often feel like a resignation to circumstances beyond our control, yet I have come to appreciate its deeper meaning over time. It is a reminder that while we might not be able to change every situation, we do have the power to change our perspective on it. Challenges may arise that feel insurmountable but accepting them as they are can lead to newfound clarity.

I've experienced moments where life didn’t go according to plan—whether in my career, relationships, or personal aspirations. Initially, it was disheartening, but embracing the idea that "it is what it is" helped me to let go of frustration and focus on what I could influence instead. It's a liberating mindset, allowing us to redirect our energy towards growth and resilience.

Don't get me wrong, I understand the intention behind the phrase. It suggests that we should accept things as they are and not dwell on the past or worry about the future. However, I believe there's more to life than simply accepting everything that comes our way.

We live in a world where we have the power to make a difference, and I believe that we should use that power to create positive change. Saying "it is what it is" can sometimes lead to complacency and a lack of effort to improve our situations.

Instead of accepting things as they are, I think we should strive to make them better. We should challenge ourselves to grow, learn, and evolve. We should use our voices to speak up against injustice and work towards a more equitable world. I believe that we have the power to shape our own destinies.

I first heard the “it” referenced to a business in a different context. Sioux Falls businessman Larry Canfield once said that a business is an “it”. At first, I was confused as he continued to explain – “A business is an it because we…”

…think for it – build it – work for it – fund it – grow it

strategize it – define it – market it – and yes, we can destroy it.

A business is not a self-fulfilling entity. We must have the people doing the work and making the daily decisions. A business’ destiny is in our hands as there isn’t a simple do this and get this. There is no “it is what it is” for a business.

I would love to hear your thoughts on this. How do you find balance when faced with unavoidable challenges? Perhaps we can share strategies and support each other on this journey together.

Take care and remember, it's all part of the adventure, even when it doesn’t feel that way.

Brian Phelps,

Executive Director

“In business you must innovate or evaporate”