“Paint your ass white and run with the antelope” – Lyndon Johnson
“Sometimes leaders get pulled off course into thinking that power is more important than people or that profit is more important than mission. This kind of thinking is a sure indicator that they’re losing their way—probably as a result of fear or insecurity. If you begin to feel lost, don’t despair but lock back onto your North Star and find your way back.”.
Why We Need A Fundraising Plan?
First and foremost, fundraising plans get everyone within the organization, including staff, volunteers, and board members, on the same page. The plan gives your team a clear idea of what will be expected of them over a period, as well as the anticipated results. The plan is essential in shifting an entire organization’s attitude about fundraising. Fundraising is oftentimes reactionary, and we absolutely must be proactive to be sustainable. Problems such as COVID, an economic downturn, emergency capital improvement needs, or changes in funding can arise at any time. Your plan needs to provide a clear course of action from diversified funding streams, leaving everyone with a little less stress on their plate when problems do pop up. It all boils down to the fact that when we are in the thick of an underperforming campaign, we are much more likely to come out on top if we have a plan in place to tackle the issues.
